Step up your Insta posts!

7 Tips for writing a killer Instagram caption
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Step up your Insta posts!

 

7 Tips For Writing a Killer Instagram Caption 

A well-written Instagram caption will boost engagement and can greatly assist in increasing followers and widening your brands audience. 

Not only will an awesome caption capture your audience’s attention, the longer people spend engaging with your post, the better you will rank with the Instagram algorithm, so concentrating on creating engaging posts is a no-brainer when it comes to ensuring you are ranking as well as possible! 

There are a lot of things to consider when crafting the perfect post, so to make things easier we have pulled together the most important elements to think about when you write your next Instagram caption. 

#1 Engage your audience

With Instagram, engaging content is king – when writing your captions, the most important thing is to grab your audience’s attention and keep it. 

Creating engaging captions will encourage your audience to follow you and continue learning more about your brand and what you can offer.

#2 Start with the important stuff

You have 2200 characters to play with when writing your caption, but your text is going to be cut off after just 3-4 lines of text. Start your caption with the most important and most engaging information, encouraging your audience to click through and find out what more you have to say. 

If you are including a giveaway or similar promotion that will be enticing to your audience, be sure to add this in right at the start as well – people love free stuff so take the opportunity to highlight any discounts, giveaways or sales right from the start! 

#3 Develop your own ‘Insta voice’

Instagram has become known for its light hearted and fun aesthetic – align your brand with Instagram’s tone and work on creating a brand voice that emulates a similar aesthetic.

The most effective Instagram posts show off a more authentic and human side to their brand, by keeping your captions light, fun and humorous your audience will more easily relate to your voice and feel more at ease engaging with you directly. 

#4 Be smart with your hashtags

Instagram captions are limited to 30 hashtags, but this doesn’t necessarily mean that it is effective to use the maximum number of tags for every post.

Overcrowding your caption with hashtags can be off-putting and has the potential to make your post look less interesting to read and while hashtags are very important in making your post searchable, try not to overdo it.

Stick to using a maximum of 4-5 hashtags in the main body of your caption and keep them relevant. If you want or need to include more hashtags, add them at the bottom of your caption after a line break to keep them separate from your captions main text. 

#5 Include a call-to-action

The best way to increase your posts share potential and engage with your audience is to include a call-to-action in your caption. 

There are a number of different ways to encourage your audience to interact with your post – ask people to comment with their thoughts on your post or ask for a double-tap if they like your post or agree with what you are saying. Another great way to encourage interaction is to create a carousel post and introduce a call-to-action for your audience to swipe to see more. 

Your Instagram captions are also a fantastic opportunity to redirect your audience to your website is to use a tool that allows you to include a link that people can click on to see more about the brand or product described in your Instagram image. The best way to do this is to utilise an option like Later.com’s Linkin.bio tool – this will allow you to add a clickable link to your Instagram post without having to redirect your readers to your Instagram bio. 

#6 If in doubt – keep it simple

Depending on your audience or the type of post you are creating, your caption my need to be longer and more detailed, however if you are unsure less is often more when it comes to crafting Instagram captions.

Maintain the front-loading rule by keeping all of your most important information at the beginning of your captionand don’t continue writing just for the sake of it. If you can get your ideas across in 5 lines of text, there’s no need to use 10. Keep your wording fun, engaging and, most importantly, to the point! 

#7 Don’t be scared of emoji’s

They can be intimidating and a lot of people struggle to use emoji’s for fear of coming across as unprofessional, but emoji icons are a great way to add some personality to your post and help draw people’s eyes in.

Even the more ‘serious’ brands on Instagram have begun to embrace the emoji on Instagram, so don’t be afraid to include a few fun icons in your captions to help highlight what you are sharing and to keep your posts fun and light. 

Need help or advice?

Here at Rev Marketing, we love to help small business grow so whether you’re looking for someone to help run your social advertising, content management or maybe you want to do it yourself but just need some pointers in the right direction.

#1 Engage your audience

With Instagram, engaging content is king – when writing your captions, the most important thing is to grab your audience’s attention and keep it. 

Creating engaging captions will encourage your audience to follow you and continue learning more about your brand and what you can offer.

#2 Start with the important stuff

You have 2200 characters to play with when writing your caption, but your text is going to be cut off after just 3-4 lines of text. Start your caption with the most important and most engaging information, encouraging your audience to click through and find out what more you have to say. 

If you are including a giveaway or similar promotion that will be enticing to your audience, be sure to add this in right at the start as well – people love free stuff so take the opportunity to highlight any discounts, giveaways or sales right from the start! 

#3 Develop your own ‘Insta voice’

Instagram has become known for its light hearted and fun aesthetic – align your brand with Instagram’s tone and work on creating a brand voice that emulates a similar aesthetic.

The most effective Instagram posts show off a more authentic and human side to their brand, by keeping your captions light, fun and humorous your audience will more easily relate to your voice and feel more at ease engaging with you directly. 

#4 Be smart with your hashtags

Instagram captions are limited to 30 hashtags, but this doesn’t necessarily mean that it is effective to use the maximum number of tags for every post.

Overcrowding your caption with hashtags can be off-putting and has the potential to make your post look less interesting to read and while hashtags are very important in making your post searchable, try not to overdo it.

Stick to using a maximum of 4-5 hashtags in the main body of your caption and keep them relevant. If you want or need to include more hashtags, add them at the bottom of your caption after a line break to keep them separate from your captions main text. 

#5 Include a call-to-action

The best way to increase your posts share potential and engage with your audience is to include a call-to-action in your caption. 

There are a number of different ways to encourage your audience to interact with your post – ask people to comment with their thoughts on your post or ask for a double-tap if they like your post or agree with what you are saying. Another great way to encourage interaction is to create a carousel post and introduce a call-to-action for your audience to swipe to see more. 

Your Instagram captions are also a fantastic opportunity to redirect your audience to your website is to use a tool that allows you to include a link that people can click on to see more about the brand or product described in your Instagram image. The best way to do this is to utilise an option like Later.com’s Linkin.bio tool – this will allow you to add a clickable link to your Instagram post without having to redirect your readers to your Instagram bio. 

#6 If in doubt – keep it simple

Depending on your audience or the type of post you are creating, your caption my need to be longer and more detailed, however if you are unsure less is often more when it comes to crafting Instagram captions.

Maintain the front-loading rule by keeping all of your most important information at the beginning of your captionand don’t continue writing just for the sake of it. If you can get your ideas across in 5 lines of text, there’s no need to use 10. Keep your wording fun, engaging and, most importantly, to the point! 

#7 Don’t be scared of emoji’s

They can be intimidating and a lot of people struggle to use emoji’s for fear of coming across as unprofessional, but emoji icons are a great way to add some personality to your post and help draw people’s eyes in.

Even the more ‘serious’ brands on Instagram have begun to embrace the emoji on Instagram, so don’t be afraid to include a few fun icons in your captions to help highlight what you are sharing and to keep your posts fun and light. 

Need help or advice?

Here at Rev Marketing, we love to help small businesses grow so whether you’re looking for someone to help run your social advertising, content management or maybe you want to do it yourself but just need some pointers in the right direction.